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 We have witnessed and are witnessing a continuous evolution of video quality and the means of sending or making the videos available. Various elements like the seeker, which allows the user to skip portions of the videos, advertisement inhibitor extensions, which blocks any video pop-ups are compelling the companies and ad agencies to find out new methods of getting their message sent across to prospective clients. Video content production is including newer formats deviating from the traditional ones.


Today ICT based facilitation of communication has transcended space and time. When a thoughtfully created video content taps into the aforesaid advantage, the results are astounding. Now it's no more about simply conveyed about the products and services. It is about communicating the right kind of emotions; it's about the association of prospective clients to the story of the brand.


Therefore, video content production is endeavoring in narrative film making. Thereby there are not creating mere advertisement, but a short film. The hard selling approach of the traditional commercial is passé. Today's consumers are thoughtful and are not in a mere rat race. They would like to be entertained, they adore creativity and they would want themselves to be inspired and allowed the food for thought to understand why they should care. Basically, personalities are being created through effective video content creator. The prospective clients are in search of that one single strand of the video that could be associated with their own.


However, when it comes to trade show videos the considerations are slightly different than that of the aforesaid. Any video related to the corporate structure, products and services knowledge or various other services by organizations simply can't be used as trade show video. Nevertheless, the basic structure of the aforesaid organizational videos can be incorporated. First and foremost, the majority of the trade show videos would be projected or played on monitors higher than 36 inches and the fact that we gotten used to high definition picture and audio. In view of above such expectations would be there too among people who have come to attend the show. The length of the videos shouldn't be too short Viz. 1 minute to 2 minutes, because attendees come to the show to with prior consideration that it is a time consuming exercise, a 2 minute video won't do this consideration justice. Neither a 10 minute long video would do justice to their time, since the attendees should be able to move around and visit other booths as well. Therefore, the attendees will lose interest, if the videos are longer.





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